Miller Lite TV Spot, 'Started in 1975' Song by David Bowie

Christopher Walken takes us back to when "Miller Time" first began in 1975, accompanied by the iconic sound of David Bowie's Rebel Rebel, a hit from that era. As a can of Miller Lite is opened, beer bursts out in slow motion and freezes mid-air—unlike the ticking clock, which keeps running through the timelessness of Miller Time. We're then transported inside the can, where we see bubbles fizzing and the amber liquid swirling. "Legendary," Walken declares, reinforcing Miller Lite's classic claim: its light beer actually tastes like beer.