Brita TV Spot, 'New Habits'

Pushing a large pack of water bottles across a grocery store, a young girl surprises fellow shoppers when she doesn't make a turn for the check-out aisle, but instead uses the item to reach a water filter on a higher shelf. Brita believes that every day we have a choice between keeping our old habits or starting new ones, which is why it encourages getting a water filter for great taste without the waste.