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Kia recognizes how difficult it always is to be a homeless youth, but also how much more difficult it has now become. The automaker asks how a child is supposed to shelter at home or wash their hands when they don't have the necessary resources. Through the Accelerate the Good Program, Kia promises to donate one million dollars to keep kids safe because everyone deserves a chance, no matter the situation.

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Accelerate the Good Program
Tagline
“Give It Everything”
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None have been identified for this spot
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Emotional
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Boston Horne ... Homeless boy
Characters
Agency
Initiative (Agency), David&Goliath (Creative Agency), Canvas Worldwide (Media Agency)

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