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Axe Body Wash TV Commercial, 'The Wave' Song by Jordan Dennis

While taking a morning shower, an AXE user is surrounded by a refreshing wave of scent. Throughout the day, this wave follows them around and effortlessly keeps them fresh. The wave gives out high fives to passersby and alerts the AXE wearer to an attractive person sitting near them at a coffee shop. With the help of the wave, the wearer can stay fresh for 12 hours and possibly find a new love interest.

Advertiser: Axe

Advertiser Profiles: Facebook, Twitter, YouTube

Products: Axe Apollo Body Wash, Axe Phoenix Body Wash, Axe Excite Body Wash

Tagline: “Smell Refreshed for 12 Hours”

Songs - Add: Crumbs - Jordan Dennis

Mood: Active

Actors - Add: None have been identified for this spot.

Agency: BBH ... Agency, 72andSunny ... Creative Agency, Mindshare ... Media Agency

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