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Axe Body Wash TV Commercial, 'The Wave' Song by Jordan Dennis

While taking a morning shower, an AXE user is surrounded by a refreshing wave of scent. Throughout the day, this wave follows them around and effortlessly keeps them fresh. The wave gives out high fives to passersby and alerts the AXE wearer to an attractive person sitting near them at a coffee shop. With the help of the wave, the wearer can stay fresh for 12 hours and possibly find a new love interest.

Advertiser
Axe
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Axe Apollo Body Wash, Axe Phoenix Body Wash, Axe Excite Body Wash
Tagline
“Smell Refreshed for 12 Hours”
Songs - Add
Crumbs - Jordan Dennis
Mood
Active
Actors - Add
None have been identified for this spot.
Agency
BBH ... Agency, 72andSunny ... Creative Agency, Mindshare ... Media Agency
Screenshots
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