Mercedes-Benz knows destruction is not the end, it's the beginning. That is shown to be true when the automaker repeatedly crashes a test model to ensure its safety standards. Mercedes-Benz celebrates wiping the slate clean with destruction and afterwards having the vision to create something that never existed, like the GLS. Behind every beautiful car, the automaker says, there's a beautiful idea.

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Tagline
“The Best or Nothing”
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None have been identified for this spot
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Active
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Jon Hamm ... Voice Over)
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Merkley+Partners (Agency), Merkley+Partners (Creative Agency), PHD (Media Agency)

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