The year is 1947, and people are huddled in a bar to listen to Jackie Robinson play for the Brooklyn Dodgers. They hold their breath as the ball is pitched to Jackie who hits it just right to win the game for the team. This moment is about so much more than baseball. It represents the impact sports can have beyond the game itself and out into the world. Jackie Robinson reminds us all that a life is only as important as the impact we leave, and for that Budweiser raises a glass to his legacy.

Advertiser
Advertiser Profiles
Tagline
“This Bud's for You”
Music
The song was created for this commercial
Mood
Active
Production
Douglas Costa ... Producer, Heather Parish ... Producer, Jason Shokolof ... Producer, Spike Lee ... Director
Agency
Spike DDB (Creative Agency)

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