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Attention & Performance Analytics
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Media Measurement
Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
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Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Michelob ULTRA TV Commercial, 'Artificial Devices: Mistaken Call'

After a search request is made to a smart speaker asking for "light beer," another speaker in the vicinity misunderstands the prompt and begins "calling Tom here." Michelob believes that in light of moments like this, there's already enough artificial in the world and replaces the smart speakers on the bar counter with a glass of its Ultra Superior Light Beer, which it says contains only 95 calories per serving with no artificial colors or flavors.

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None have been identified for this spot
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Euro RSCG (Agency), FCB Chicago (Creative Agency)

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