Budweiser salutes Jackie Robinson who overcame great odds and opposition to break the color barrier in Major League Baseball. Robinson’s famous number 42 is emblazoned on a baseball being stitched together by hand that brings black and white together through a common bond of the game. Budweiser says this one is for Jackie who rose up in a way that resonates profoundly even today.

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Promotions
42 cents donated to the Jackie Robinson Foundation for every bottle sold during 2019 MLB season
Tagline
“This Bud's for You, Jackie.”
Mood
Emotional
Production
Alessandro Scafuro ... Producer, Carolina Bradilli ... Producer, Douglas Costa ... Producer, Edu Menin ... Producer, Juliana Rabecchi ... Producer, Martin Fougerol ... Director, Perle Roland ... Producer, Roberto Scafuro ... Producer
Agency
Dentsu Aegis Network (Creative Agency), Taking Over (Production Company)

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