Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Miller Lite TV Commercial, 'Great Taste'
Miller Lite claims that at 96 calories and a few grams of carbohydrates, its light beer is always brewed with great taste. Pair that Miller Lite with a cheeseburger and some fries for what the beer brewer believes is a winning combination.
Advertiser
Products
Tagline
“Hold True”
Songs
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Mood
Active
Actors
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None have been identified for this spot
Agency
WPP Group U.S.A., Inc. (Agency), DDB Chicago (Creative Agency), DDB Chicago (Digital Agency), Publicis Groupe (Media Agency)
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