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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

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About MINI USA TV Commercial, 'U.S. Olympic Games: Defy Labels' Feat. Serena Williams

MINI USA honors eight U.S. Olympians who have defied labels while also achieving their athletic goals. Athletes including Claressa Shields, Carlos Balderas and Ibtihaj Muhammad announce their labels of "poor," "immigrant" and "Muslim" while they stand proudly in their Team USA gear. Professional tennis player Serena Williams stands defiantly and announces that the only label that should matter is "Olympian."

Advertiser
Advertiser Profiles
Tagline
“Defy Labels”
Music
The song was created for this commercial
Mood
Active
Events & Venues
2016 Summer Olympics Aug 5, 2016 - Aug 21, 2016
Production
Matt Baron ... Director
Agency
Butler, Shine, Stern & Partners (Agency), Alldayeveryday (Production Company)

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