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MINI USA TV Commercial, 'U.S. Olympic Games: Defy Labels' Feat. Serena Williams

MINI USA honors eight U.S. Olympians who have defied labels while also achieving their athletic goals. Athletes including Claressa Shields, Carlos Balderas and Ibtihaj Muhammad announce their labels of "poor," "immigrant" and "Muslim" while they stand proudly in their Team USA gear. Professional tennis player Serena Williams stands defiantly and announces that the only label that should matter is "Olympian."

Advertiser
MINI USA
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Products
2017 MINI USA Hardtop 2 Door John Cooper Works
Tagline
“Defy Labels”
Songs - Add
Made For Commercial - Joaby Deal
Music
The song was created for this commercial
Mood
Active
Hashtag
Events & Venues
2016 Summer Olympics Aug 5, 2016 - Aug 21, 2016
Actors - Add
Carlin Isles , Carlos Balderas , Claressa Shields , Cullen Jones , Ibtihaj Muhammad , Jake Gibb , Morghan King , Serena Williams
Agency
Butler, Shine, Stern & Partners ... Agency, Universal McCann (UM) ... Media Agency, Alldayeveryday ... Production Company
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