Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

Check out the Super Bowl 2020 Ad Center

About MINI Clubman Super Bowl 2016 TV Commercial, 'Defy Labels' Feat. Serena Williams

It's a chick car, a cute car, a small car. The MINI has been called many things, but it doesn't care what you think. MINI shows off its Clubman and teams up with Serena Williams, Harvey Keitel, Abby Wambach, Tony Hawk, Michael Whinnett and his daughter Olivia to defy labels and break stereotypes in its slick Super Bowl 50 commercial.

Advertiser
Advertiser Profiles
Products
Tagline
“Defy Labels”
Songs - Add
Mood
Active
Events & Venues
Super Bowl 50 Feb 7, 2016 at Levi's Stadium
Agency
Butler, Shine, Stern & Partners (Agency)

More MINI USA Commercials


2020 Super Bowl Commercials

Watch Super Bowl commercials from the upcoming big game as well as previous years in our Super Bowl Ad Center.

Check it out

Comments

Back to top