Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About AT&T TV Commercial, 'College Football: Cheese Plate' Feat. Lee Corso, Bo Jackson

AT&T presents a commercial featuring the Strongest of the Strong as former baseball and football player Bo Jackson holds a contest to see who among the contestants can make the strongest cheese plate. Former NFL players Jerry Rice, Doug Flutie and Desmond Howard stand in the kitchen with their finished products: a cheese stadium, a "cheagle" and... whatever it was that Desmond Howard made. Sports broadcaster Lee Corso appears from out of nowhere as a guest judge, and he announces the winner by wearing a gigantic helmet representing Jerry's face.

Advertiser
Advertiser Profiles
Tagline
“Mobilizing Your World”
Songs - Add
Mood
Funny
Actors - Add
Bo Jackson ... Athlete, Desmond Howard ... Athlete, Doug Flutie ... Athlete, Jerry Rice ... Athlete, Lee Corso ... TV Personality, Emmitt Smith , Raghib Ismail , Steve Young
Agency
BBDO (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)
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