A couple returns home from a crazy weekend adventure in their Nissan Altima. A peek inside their car reveals a very strange assortment of souvenirs including a letterman jacket, a football, many bottles of barbecue sauce and a new friend, former NFL player Desmond Howard, sitting in the backseat. They race into the house, put on business suits, switch the radio to the morning news and transition into work mode. Nissan is inviting people to guess the five stops this couple made by tweeting using #AltimaWeekendContest for a chance to win a weekend adventure of their own.

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Altima Weekend Contest
Tagline
“Innovation That Excites”
Mood
Funny
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Agency
TBWA\Chiat\Day Los Angeles (Agency), TBWA \ Chiat \ Day (Creative Agency), Critical Mass, Inc. (Digital Agency), OMD (Media Agency), Imperial Woodpecker (Production Company)
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