Dove offers women a free piece of designer wear, but there's one catch: they have to spray it with a mystery antiperspirant. Although they are dreading the thought, they are impressed when it doesn't leave any dust or white marks. When they peel off the tape that's covering the label, they are surprised to find Dove Clear Finish Invisible Dry Spray Antiperspirant with 48-hour protection.

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Ogilvy & Mather (Creative Agency), Razorfish (Digital Agency), MindShare (Media Agency)

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