Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Dove Advanced Care TV Commercial, 'What Do You Look For?'

Several women try Dove Advanced Care deodorant for the first time. They comment about the softness of their underarms and how much they like the smooth feeling the product leaves.

Advertiser
Advertiser Profiles
Tagline
“For Softer, Smoother Underarms.”
Songs - Add
Mood
Active
Actors - Add
Samantha Dakin ... Voice Over)
Agency
Ogilvy & Mather (Creative Agency), Razorfish (Digital Agency), MindShare (Media Agency)

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