As a can of Miller Lite slides across the bar toward a customer's hand, a voice-over talks about the mystery of this beer. He says that you don't need to know why Miller Lite is only 96 calories, you just need to enjoy it.

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Tagline
“Spelled Different Because It's Brewed Different.”
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Active
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Agency
WPP Group, Inc. (Agency), DDB Chicago (Creative Agency), DDB Chicago (Digital Agency), Publicis Groupe (Media Agency)
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