A chalkboard is used to illustrate the battle between hops and malt. With too much hops comes an overwhelming pine flavor, and with too much malt comes the sweetness of caramel. In an attempt to achieve a balance of both hops and malt, Samuel Adams created its Boston Lager.

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“Know More, Love More”
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Active
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Marc Blucas ... Voice Over)
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Hearts & Science (Media Agency)

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