A kid is waiting for Saturday at the bus stop when a car filled with cartoon cereal mascots falls from the sky in a rainbow beam and crashes through the asphalt. Chip the Wolf is driving the vehicle, and his buddies Trix Rabbit and Sonny the Cuckoo Bird are along for the wild ride. "The wait is over," they tell the kid, because Cocoa Puffs are now made with 50 percent more cocoa. After taking a bite, the kid's spoon becomes energized by the cereal and shoots out Cocoa Puffs. Sonny transforms into a muscular bird and tells the others to fasten their seat belts -- They are unleashing the taste of "Satur-yay-aaah!!!"