General Mills TV Spot, 'Star Wars: The Force Awakens: TIE Fighter Attack'

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The Millennium Falcon flies past the Death Star and through a Reese's Puffs asteroid field, and three TIE fighters (with squares of Cinnamon Toast Crunch as their side panels) are in pursuit. As the Imperial ships reach the surface of a desert planet, toy versions of the droids from Star Wars such as R2-D2 and C-3PO seek refuge in boxes of General Mills cereal. For a limited time, General Mills cereals feature free Droid Viewers to commemorate the new film "Star Wars: Episode VII - The Force Awakens."

November 09, 2015
General Mills
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Cinnamon Toast Crunch, Reese's Puffs, Trix Mini, Cheerios Honey Nut Gluten Free, Lucasfilm Star Wars: Episode VII: The Force Awakens
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Star Wars: The Force Awakens
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BuzzBee (Cheerios Bee), C-3PO, R2-D2, Trix Rabbit
Publicis ... Agency, Saatchi & Saatchi ... Creative Agency, Mindshare ... Media Agency

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