The Millennium Falcon flies past the Death Star and through a Reese's Puffs asteroid field, and three TIE fighters (with squares of Cinnamon Toast Crunch as their side panels) are in pursuit. As the Imperial ships reach the surface of a desert planet, toy versions of the droids from Star Wars such as R2-D2 and C-3PO seek refuge in boxes of General Mills cereal. For a limited time, General Mills cereals feature free Droid Viewers to commemorate the new film "Star Wars: Episode VII - The Force Awakens."

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Publicis Modem (Agency), Saatchi & Saatchi (Creative Agency), Mindshare (Media Agency)

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