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Data is based on life of ad, unless indicated otherwise
Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
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Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
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Industry Share of Voice - past 2 weeks
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About AT&T TV Commercial, 'Strongest College Football App' Featuring Bo Jackson
Bo Jackson is hosting AT&T's Strongest of the Strong tournament to get to see which Heisman winner gets to watch the 2015-2016 College Football Playoffs. When Bo Jackson asks to see who has built the strongest college football app. Rocket Ismail is up first, and he shows Bo Jackson a football emoji keyboard to allow fans to communicate with each other during games. NFL Hall of Famer Emmitt Smith shows off his loaded potato skins, and defends himself by telling Bo Jackson that he was told to make an, "app" for the contest. Roger Staubach follows afterwards with a plate of potstickers in the shape of miniature football helmets. This promptly moves Rocket Ismail to the top of the list due to the latter's miscommunication.
Advertiser
Tagline
“Mobilizing Your World”
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Mood
Funny
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Agency
BBDO (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)
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