Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About AT&T TV Commercial, 'College Football: Tweet' Featuring Bo Jackson
NFL and MLB legend Bo Jackson holds a competition in his living room to see which former football player can craft the strongest tweet to show their school pride: Ron Dayne, Emmitt Smith or Raghib Ismail. Dayne and Ismail jump at the task. But, Smith has his assistant Rodrick to tweet for him, and then hit him with the "smell good." Emmitt Smith goes to the top of the Strongest of the Strong leaderboard.
Advertiser
Tagline
“Mobilizing Your World”
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Mood
Funny
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Agency
BBDO (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)
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