NFL and MLB legend Bo Jackson holds a competition in his living room to see which former football player can craft the strongest tweet to show their school pride: Ron Dayne, Emmitt Smith or Raghib Ismail. Dayne and Ismail jump at the task. But, Smith has his assistant Rodrick to tweet for him, and then hit him with the "smell good." Emmitt Smith goes to the top of the Strongest of the Strong leaderboard.

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Tagline
“Mobilizing Your World”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
Bo Jackson ... Athlete, Emmitt Smith ... Athlete, Nik Dodani ... Rodrick, Raghib Ismail , Ron Dayne
Agency
BBDO (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)
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