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Media Measurement
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Data is based on life of ad, unless indicated otherwise
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About AT&T TV Commercial, 'College Football: Tweet' Featuring Bo Jackson
NFL and MLB legend Bo Jackson holds a competition in his living room to see which former football player can craft the strongest tweet to show their school pride: Ron Dayne, Emmitt Smith or Raghib Ismail. Dayne and Ismail jump at the task. But, Smith has his assistant Rodrick to tweet for him, and then hit him with the "smell good." Emmitt Smith goes to the top of the Strongest of the Strong leaderboard.
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Tagline
“Mobilizing Your World”
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Agency
BBDO (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)
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