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Budweiser adapted their "Not Backing Down" commercial from the 2016 Super Bowl in celebration of NCAA March Madness season. Budweiser has been itself and nothing else since 1876. People say a lot to basketball players and teams that are winning and Budweiser responds to those types of statements, saying the company is not an underdog, not showboating, not just "lucky," not small and not a Cinderella story.

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Products
Tagline
“This Bud's for You.”
Mood
Active
Events & Venues
March Madness Mar 15, 2016 - Apr 4, 2016
Actors - Add
Ivan Katz ... Flicking the fruit off the beer glass
Agency
Draftline (Media Agency)

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