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Budweiser TV Spot, 'Not Backing Down: March Madness' Song by Baauer

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Budweiser adapted their "Not Backing Down" commercial from the 2016 Super Bowl in celebration of NCAA March Madness season. Budweiser has been itself and nothing else since 1876. People say a lot to basketball players and teams that are winning and Budweiser responds to those types of statements, saying the company is not an underdog, not showboating, not just "lucky," not small and not a Cinderella story.

Published
March 19, 2016
Advertiser
Budweiser
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Budweiser
Tagline
“This Bud's for You.”
Songs - Add
Day Ones - Baauer
Mood
Active
Events & Venues
NCAA March Madness
Actors - Add
Ivan Katz ... Flicking the fruit off the beer glass
Animals
Budweiser Clydesdales
Agency
Draftline ... Media Agency

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