Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Budweiser TV Commercial, 'Not Backing Down: March Madness' Song by Baauer

Budweiser adapted their "Not Backing Down" commercial from the 2016 Super Bowl in celebration of NCAA March Madness season. Budweiser has been itself and nothing else since 1876. People say a lot to basketball players and teams that are winning and Budweiser responds to those types of statements, saying the company is not an underdog, not showboating, not just "lucky," not small and not a Cinderella story.

Advertiser
Advertiser Profiles
Products
Tagline
“This Bud's for You.”
Mood
Active
Events & Venues
2016 NCAA March Madness Mar 15, 2016 - Apr 4, 2016
Actors - Add
Ivan Katz ... Flicking the fruit off the beer glass
Agency
McGarry Bowen LLC (Agency), FCB Chicago (Creative Agency), AKQA (Digital Agency)

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