Some trends die out pretty quickly while others can snowball into becoming global phenomena. AT&T presents wool hats as an example of the latter; they get purchased so often that the company soon learns they need more wool. They are going to need all the roaming sheep that they can get.

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Tagline
“Rethink Possible”
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None have been identified for this spot
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Active
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Tania Gunadi ... Girl in pink striped scarf
Animals
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BBDO (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)

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