A gate opens, and little balls of four different colors roll out along four separate tracks. A voice-over explains that each of the four tracks denote a major cellular network (Verizon, AT&T, Sprint and T-Mobile) and the balls represent the state wins each of those networks received in an independent study conducted by RootMetrics. The track with red balls (Verizon) has the most at 153. Afterward, four large bowling balls come barreling down the Verizon track. The narrator says that these indicate Verizon's additional wins in the same study for data, calls, speed and reliability. One blue bowling ball also rolls down the AT&T track, signifying the network's one win for text. For a limited time, Verizon is offering up to $650 to cover the costs to switch networks for new customers.