Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Verizon TV Commercial, 'A Better Network as Explained by Colorful Balls'

A gate opens, and little balls of four different colors roll out along four separate tracks. A voice-over explains that each of the four tracks denote a major cellular network (Verizon, AT&T, Sprint and T-Mobile) and the balls represent the state wins each of those networks received in an independent study conducted by RootMetrics. The track with red balls (Verizon) has the most at 153. Afterward, four large bowling balls come barreling down the Verizon track. The narrator says that these indicate Verizon's additional wins in the same study for data, calls, speed and reliability. One blue bowling ball also rolls down the AT&T track, signifying the network's one win for text. For a limited time, Verizon is offering up to $650 to cover the costs to switch networks for new customers.

Advertiser
Advertiser Profiles
Promotions
Verizon will cover the costs to switch to its network up to $650
Tagline
“Better Matters.”
Mood
Active
Actors - Add
Natalie Knepp ... Voice Over)
Agency
McGarry Bowen LLC (Agency), Wieden + Kennedy (Creative Agency), AKQA (Digital Agency)

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