Search iSpot All Ads Brands Topics Pages Reports Playbooks Case Studies Posts Top Posts Matches (108 results) How Dick’s Sporting Goods’ Kimberly Bikowski Sees the Future of Creative Measurement How CarMax’s Tori Stowers Connects Media KPIs to Real Business Outcomes iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.” iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement” How WBD’s Michele Resnick Sees the Future of Measurement & Outcomes in Media Putting the Ad Intelligence in AI: Takeaways From TV Disrupt 2026 Why Your Measurement Stack is Making You Less Confident (And How to Fix It) The Power of Outcome Guarantees for Advertisers Real-Time Optimization at Scale From Programmatic to Performance: Julie Van Ullen’s Industry Lens iSpot SAGE: Our New Agentic AI Platform in Action With GM From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy « 1 2 3 4 5 6 7 8 9 »