Top Posts Matches (98 results)

Still Measuring YouTube Separately? Here’s What You’re Missing.
Still Measuring YouTube Separately? Here’s What You’re Missing.
Craig Ziegler on iSpot’s Approach to AI and Unification
Craig Ziegler on iSpot’s Approach to AI and Unification
The Eli Lilly Approach to TV & Video Ad ROI
The Eli Lilly Approach to TV & Video Ad ROI
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
Half of All Super Bowl Ad Views Will Probably Happen Before Kickoff
Half of All Super Bowl Ad Views Will Probably Happen Before Kickoff
iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement”
iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement”
How WBD’s Michele Resnick Sees the Future of Measurement & Outcomes in Media
How WBD’s Michele Resnick Sees the Future of Measurement & Outcomes in Media
Putting the Ad Intelligence in AI: Takeaways From TV Disrupt 2026
Putting the Ad Intelligence in AI: Takeaways From TV Disrupt 2026
Why Your Measurement Stack is Making You Less Confident (And How to Fix It)
Why Your Measurement Stack is Making You Less Confident (And How to Fix It)
The Power of Outcome Guarantees for Advertisers
The Power of Outcome Guarantees for Advertisers
Real-Time Optimization at Scale
Real-Time Optimization at Scale
From Programmatic to Performance: Julie Van Ullen’s Industry Lens
From Programmatic to Performance: Julie Van Ullen’s Industry Lens