Top Posts Matches (79 results)

How Dick’s Sporting Goods’ Kimberly Bikowski Sees the Future of Creative Measurement
How Dick’s Sporting Goods’ Kimberly Bikowski Sees the Future of Creative Measurement
iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.”
iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.”
iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement”
iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement”
How WBD’s Michele Resnick Sees the Future of Measurement & Outcomes in Media
How WBD’s Michele Resnick Sees the Future of Measurement & Outcomes in Media
The Power of Outcome Guarantees for Advertisers
The Power of Outcome Guarantees for Advertisers
Craig Ziegler on iSpot’s Approach to AI and Unification
Craig Ziegler on iSpot’s Approach to AI and Unification
Real-Time Optimization at Scale
Real-Time Optimization at Scale
From Programmatic to Performance: Julie Van Ullen’s Industry Lens
From Programmatic to Performance: Julie Van Ullen’s Industry Lens
iSpot SAGE: Our New Agentic AI Platform in Action With GM
iSpot SAGE: Our New Agentic AI Platform in Action With GM
Building “Room to Dream”: Rocket Mortgage and Jahmyr Gibbs Take the Field
Building “Room to Dream”: Rocket Mortgage and Jahmyr Gibbs Take the Field
Why Consistent Measurement Matters
Why Consistent Measurement Matters
The Eli Lilly Approach to TV & Video Ad ROI
The Eli Lilly Approach to TV & Video Ad ROI