Top Posts Matches (23 results)

iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.”
iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.”
iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement”
iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement”
How WBD’s Michele Resnick Sees the Future of Measurement & Outcomes in Media
How WBD’s Michele Resnick Sees the Future of Measurement & Outcomes in Media
The Power of Outcome Guarantees for Advertisers
The Power of Outcome Guarantees for Advertisers
Craig Ziegler on iSpot’s Approach to AI and Unification
Craig Ziegler on iSpot’s Approach to AI and Unification
Real-Time Optimization at Scale
Real-Time Optimization at Scale
From Programmatic to Performance: Julie Van Ullen’s Industry Lens
From Programmatic to Performance: Julie Van Ullen’s Industry Lens
Why Consistent Measurement Matters
Why Consistent Measurement Matters
End Wasteful TV Ad Spending
End Wasteful TV Ad Spending
Bringing TV Outcomes to the Forefront with Paramount 
Bringing TV Outcomes to the Forefront with Paramount 
How TikTok Extends Cross-Platform Reach
How TikTok Extends Cross-Platform Reach
The Trade Desk on Bridging the Gap Between Linear and CTV
The Trade Desk on Bridging the Gap Between Linear and CTV