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Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
The Eli Lilly Approach to TV & Video Ad ROI
The Eli Lilly Approach to TV & Video Ad ROI
Walmart Turns Whoville Into WhoKnewVille for the Holidays
Walmart Turns Whoville Into WhoKnewVille for the Holidays
Jefferson’s “One Thing Led to Another” Breaks With Tradition
Jefferson’s “One Thing Led to Another” Breaks With Tradition
Chili’s Turns the Triple Dipper Cheese Pull into a National Ad Campaign
Chili’s Turns the Triple Dipper Cheese Pull into a National Ad Campaign
Breakfast Bliss for $6: IHOP’s Value Menu Brings Joy to the Table
Breakfast Bliss for $6: IHOP’s Value Menu Brings Joy to the Table
From Scream to Screen: Cologuard’s Fright-Free Message
From Scream to Screen: Cologuard’s Fright-Free Message
Behind the Lens: Apple’s Cinematic Take on the iPhone 17 Pro
Behind the Lens: Apple’s Cinematic Take on the iPhone 17 Pro
Nike Asks Young Athletes, “Why Do It?”
Nike Asks Young Athletes, “Why Do It?”
Proving Media Effectiveness
Proving Media Effectiveness
Popeyes “Gets Saucy” with New Flavor Fun
Popeyes “Gets Saucy” with New Flavor Fun
Timothée Chalamet Takes the Wheel in Lucid Motors “Driven” Campaign
Timothée Chalamet Takes the Wheel in Lucid Motors “Driven” Campaign