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Segment Matching: Advancing TV Ad Measurement for the Digital Era
Segment Matching: Advancing TV Ad Measurement for the Digital Era
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?
Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Unified Data, Trusted Results with Microsoft
Unified Data, Trusted Results with Microsoft
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
How Hill’s Stood Out in the Pet Category with a Human Focus
How Hill’s Stood Out in the Pet Category with a Human Focus
iSpot, Circana, and Paramount Partner to Bring Outcomes at Scale to CPG Advertisers
iSpot, Circana, and Paramount Partner to Bring Outcomes at Scale to CPG Advertisers
The Data-Driven Future of Pharma Advertising with IQVIA Digital
The Data-Driven Future of Pharma Advertising with IQVIA Digital
Eric Stonestreet Shows Viewers How to ‘Experience More’ in Norwegian Cruise Line’s Campaign
Eric Stonestreet Shows Viewers How to ‘Experience More’ in Norwegian Cruise Line’s Campaign
The Future of TV Advertising: Insights from ‘The Efficiency Curve’ Study Powered by iSpot and LG Ads Solutions
The Future of TV Advertising: Insights from ‘The Efficiency Curve’ Study Powered by iSpot and LG Ads Solutions