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Samsung Mobile Remains a Strong TV Advertiser Despite Note 7 Setbacks
Samsung Mobile Remains a Strong TV Advertiser Despite Note 7 Setbacks
‘The Big Day’ by Kleenex Tugs at Heartstrings and Captivates Viewers
‘The Big Day’ by Kleenex Tugs at Heartstrings and Captivates Viewers
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
The Modern Solutions to the Biggest TV Measurement Challenges
The Modern Solutions to the Biggest TV Measurement Challenges
The Keys to Successful Celebrity Use in Super Bowl Ads
The Keys to Successful Celebrity Use in Super Bowl Ads
Super Bowl Archives: Weirdly Effective Ads
Super Bowl Archives: Weirdly Effective Ads
Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 3
Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 3
Cut TV Ad Costs, Not Impact: Maximizing ROAS During Economic Uncertainty
Cut TV Ad Costs, Not Impact: Maximizing ROAS During Economic Uncertainty
The Great Brand Redux: Adopting Purpose to Connect With New Relevancy
The Great Brand Redux: Adopting Purpose to Connect With New Relevancy
The Great Brand Redux: Leveraging Past Campaigns With a New Twist
The Great Brand Redux: Leveraging Past Campaigns With a New Twist
Which Alcohol TV Ads Are Making a Splash in 2022?
Which Alcohol TV Ads Are Making a Splash in 2022?
The Most Likeable TV Ads from 2021
The Most Likeable TV Ads from 2021