With the kind of ad volume seen during the Rio 2016 Olympics telecasts across NBC and its sister networks (NBC Sports, USA Network, BRAVO, MSNBC and CNBC), just about every conceivable type of industry was represented — but some categories and brands stood out as the biggest advertisers during the 2016 games. Take a look at our list of top commercials aired during the Rio 2016 Olympics from August, 5th 2016 to August, 21st 2016.
1
- Impressions: 472.2M
- Airings: < 500
- Est. TV Spend: $12.3M
2
- Impressions: 425M
- Airings: < 500
- Est. TV Spend: $24.7M
3
- Impressions: 360.6M
- Airings: < 500
- Est. TV Spend: $16.2M
7
- Impressions: 297.4M
- Airings: < 100
- Est. TV Spend: $15.7M
8
- Impressions: 296.6M
- Airings: < 500
- Est. TV Spend: $15M
10
- Impressions: 266M
- Airings: < 500
- Est. TV Spend: $12M
12
- Impressions: 255.6M
- Airings: < 100
- Est. TV Spend: $13.6M
13
- Impressions: 249.4M
- Airings: < 100
- Est. TV Spend: $10.9M
15
- Impressions: 233.7M
- Airings: < 100
- Est. TV Spend: $12.5M
18
- Impressions: 223.8M
- Airings: < 500
- Est. TV Spend: $10.7M
19
- Impressions: 217.5M
- Airings: < 100
- Est. TV Spend: $8.1M
20
- Impressions: 216M
- Airings: < 500
- Est. TV Spend: $11.1M
Glossary Of Terms
- Airings
- Ad occurrences; a single ad airing on a specific network at a given time.
- Attention Index
- A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
- Est. TV Spend
- Est. TV Spend is calculated by multiplying the impressions by the cost per 1,000 viewers (CPM) divided by 1,000. It provides a foundation for doing an apples-to-apples comparison across all media units and advertisers.
- Impressions
- TV ad exposures captured across 83M smart TVs and set-top boxes which are extrapolated and balanced with census data for an accurate representation of US households.
- Interruption Rate
- The percentage of devices that were present at the beginning of an ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption Rate is measured on a scale from 0 to 100%.