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Rio 2016 Olympics Top Commercials

With the kind of ad volume seen during the Rio 2016 Olympics telecasts across NBC and its sister networks (NBC Sports, USA Network, BRAVO, MSNBC and CNBC), just about every conceivable type of industry was represented — but some categories and brands stood out as the biggest advertisers during the 2016 games. Take a look at our list of top commercials aired during the Rio 2016 Olympics from August, 5th 2016 to August, 21st 2016.

1
  • Impressions: 472.2M
  • Airings: < 500
  • Est. National TV Spend: $12.3M
2
  • Impressions: 425M
  • Airings: < 500
  • Est. National TV Spend: $24.7M
3
  • Impressions: 360.6M
  • Airings: < 500
  • Est. National TV Spend: $16.2M
4
  • Impressions: 350.8M
  • Airings: < 500
  • Est. National TV Spend: $15.1M
5
  • Impressions: 326.2M
  • Airings: < 500
  • Est. National TV Spend: < $10
6
  • Impressions: 323M
  • Airings: < 500
  • Est. National TV Spend: $12.2M
7
  • Impressions: 297.4M
  • Airings: < 100
  • Est. National TV Spend: $15.7M
8
  • Impressions: 296.6M
  • Airings: < 500
  • Est. National TV Spend: $15M
9
  • Impressions: 273.4M
  • Airings: < 500
  • Est. National TV Spend: $12M
10
  • Impressions: 266M
  • Airings: < 500
  • Est. National TV Spend: $12M
11
  • Impressions: 262.4M
  • Airings: < 500
  • Est. National TV Spend: $9.3M
12
  • Impressions: 255.6M
  • Airings: < 100
  • Est. National TV Spend: $13.6M
13
  • Impressions: 249.4M
  • Airings: < 100
  • Est. National TV Spend: $10.9M
14
  • Impressions: 243.3M
  • Airings: < 500
  • Est. National TV Spend: $7.6M
15
  • Impressions: 233.7M
  • Airings: < 100
  • Est. National TV Spend: $12.5M
16
  • Impressions: 229.6M
  • Airings: < 500
  • Est. National TV Spend: $12.8M
17
  • Impressions: 226.3M
  • Airings: < 100
  • Est. National TV Spend: $6.8M
18
  • Impressions: 223.8M
  • Airings: < 500
  • Est. National TV Spend: $10.7M
19
  • Impressions: 217.5M
  • Airings: < 100
  • Est. National TV Spend: $8.1M
20
  • Impressions: 216M
  • Airings: < 500
  • Est. National TV Spend: $11.1M

Glossary Of Terms

Airings
Ad occurrences; a single ad airing on a specific network at a specific time.
Attention Index
A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Est. National TV Spend
Est. National TV Spend is calculated by multiplying the impressions by the cost per 1,000 viewers (CPM) divided by 1000. It provides a foundation for doing an apples-to-apples comparison across all media units and advertisers.
Impressions
A verified play of an ad on a TV screen for at least 3 seconds
Interruption Rate
The percentage of devices that were present at the beginning of an ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption Rate is measured on a scale from 0 to 100%.