Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Dick's Sporting Goods TV Commercial, 'Gold in US'

Elemental footage of magma and volcanic clouds is interspersed with footage of Team USA Olympic athletes, including Kerri Walsh Jennings, Claressa Shields, Daryl Homer, Lex Gillette, Denell Levya as well as hopefuls Laura Ryan and Kristin Smith. Every human body contains trace amounts of gold, with the highest concentration being found in the heart. Although we are all made from this ancient, rare material, Dick's Sporting Goods recognizes only some have the strength to dig it out.

Advertiser Profiles
Tagline
“Every Season Starts at Dick's”
Songs - Add
Mood
Active
Events & Venues
2016 Summer Olympics Aug 5, 2016 - Aug 21, 2016
Agency
Smith Brothers Agency, LP (Agency)
Screenshots

More Dick's Sporting Goods Commercials

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