Rio 2016 Olympics Ad Center
Media measurement & performance analytics for the Rio 2016 Olympics
Get a deep look at the best TV commercials aired during the Rio 2016 Olympics. From TV impressions and est. national TV spend to interruption rates and emotional resonance, you can track how Olympics' ads and creatives are performing in real time. Download our Rio 2016 Olympics final report for a more detailed analysis of Olympics' ads on TV and streaming, and top creatives in terms of attention, likeability and emotional trends.
Most Seen Rio Olympics Commercials
1
- Impressions: 472.2M
- Est. TV Spend: $12.3M
3
- Impressions: 360.6M
- Est. TV Spend: $16.2M
Rio Olympics Minded Commercials
2
- Impressions: 684.4M
- Est. TV Spend: $21.7M
3
- Impressions: 564.1M
- Est. TV Spend: $6.6M
4
- Impressions: 546.6M
- Est. TV Spend: $5.8M
Resources
Most Seen Rio Olympics Advertisers
Glossary Of Terms
- Airings
- Ad occurrences; a single ad airing on a specific network at a given time.
- Attention Index
- A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
- Est. TV Spend
- Est. TV Spend is calculated by multiplying the impressions by the cost per 1,000 viewers (CPM) divided by 1,000. It provides a foundation for doing an apples-to-apples comparison across all media units and advertisers.
- Impressions
- TV ad exposures captured across 83M smart TVs and set-top boxes which are extrapolated and balanced with census data for an accurate representation of US households.
- Interruption Rate
- The percentage of devices that were present at the beginning of an ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption Rate is measured on a scale from 0 to 100%.