Q3 TV Advertising Rundown

Without the Summer Olympics or NBA Finals this year, Q3 2022 was bound to see year-over-year declines in est. national TV ad spend and TV ad impressions. However, with cable news surging, live sports remaining a fixture and pharma brands flocking to TV, declines weren’t too extreme – both spend and TV ad impressions were down just 5% year-over-year.

That’s just scratching the surface of stories coming out of Q3 in TV advertising. This report digs into rising and falling ad industries, emerging brands, top networks and shows, most effective creatives and more trends from last quarter. Additionally, we’re looking ahead toward what should be a busy Q4 between holiday shopping, elections season, the NFL, and of course, this year’s Men’s World Cup.

What’s Inside:

• TV advertising success stories from pre-market ad testing to cross-screen optimizations 
• Media measurement highlights, including most-seen programs, industry impression SOV fluctuations and new TV advertisers
• Video creative awards for the most likable, funniest, most inspiring and most “prodtastic” TV ads from Q3