State Farm does not want to be there just when things go wrong. It wants to be there for its customers for all of life's moments. Because for every bad thing that happens in the world, there is a good thing to help maintain the balance. For every tornado, there's a bride twisting the night away in her wedding dress. For every car crash, there's the collision of a parted parent and child reuniting in a hug. For every house fire, there's a child blowing out birthday candles. State Farm wants to be known as an insurance company that's also there for its customers when events in their lives go perfectly right.