As consumers adjust to a post-pandemic world, marketers are taking the opportunity to spiff up, dust off, refresh their brands and reemerge with new focus and attitude. In the prior installment of the Marketing Master Series, we looked at brands that leveraged past campaigns to connect with today’s complex viewers in an environment with new… Read More

This past year saw transformative changes across the TV ad industry, as audience fragmentation grew, the migration to streaming continued, and the call for better cross-platform measurement was louder than ever. As networks and advertisers alike work to embrace the evolving reality of TV, it’s worth looking back at where brands found audience reach during… Read More

On Monday, September 12, iSpot accepted the 2022 award for Best Use of Data at the Advanced Advertising Summit in New York. The award-winning case study shows how DriveTime leveraged Integrated User Level Data from iSpot.tv to increase return on advertising spend (ROAS) by 26% compared to the previous year.  DriveTime needed deeper insight into… Read More

It’s been a great year of growth for iSpot, marked by new currency products, breakthroughs in streaming verification, acquisitions and funding — and, of course, a fast-growing team to help facilitate our growth.  Through our work directly with hundreds of brands over the years, iSpot has developed a lot of relationships with the agencies responsible… Read More

Adobe strives to create targeted growth in new customer segments where the marketing and product journeys are focused on helping these new customers succeed in their creative endeavors. In order to achieve targeted growth goals, Adobe needed to optimize its TV strategy but lacked deep insight on campaign performance. This roadblock made it difficult for… Read More

By testing all video creatives, marketers can look cross-sectionally and within categories to understand the complex communication required to have an impact with today’s increasingly challenging consumer.  In iSpot’s Marketing Master series, we will look at what marketers are actually doing, rather than being prescriptive about what they should do. We look at these marketing… Read More

Even for an experienced TV ad sector like alcohol, the last few years provided plenty of challenges. The pandemic forced immediate shifts for beer, wine and spirits brands after live sports were pulled off the air in March 2020, and brand messaging had to adjust to a new reality. The industry shifted once again in… Read More

As iSpot continues to forge a new TV measurement and currency path for our brand, agency and network customers, it is critical that every second of TV advertising is verified across platforms and that all audiences are accurately accounted for.  To do this, iSpot uses a variety of inputs from a viewership panel of 6,000… Read More