The TV ad industry is in the midst of a radical transformation. Throughout Q1, media companies partnered with TV measurement providers, like iSpot.tv, to evaluate and implement alternative currencies ahead of this year’s upfronts. To help advertisers prepare for this new era of TV currency and measurement, iSpot brought together industry experts from the buy… Read More
A seismic shift tore through the TV marketplace in Q1 2022. The buy and sell-side partnered with measurement providers to evaluate and, in some cases, implement alternative currency ahead of the Upfronts. Modern TV ad measurement certainly rose to the occasion. The industry started migrating away from legacy methods of program-proxy measurement and toward ad-first,… Read More
We are excited to share that on the heels of our ongoing currency testing, today WarnerMedia Ad Sales and IPG Mediabrands announced a new test-and-learn initiative for alternative video ad performance measurement ahead of this year’s Upfronts. As TV audiences are more scattered than ever before, accurate cross-platform ad performance is crucial for campaigns large… Read More
As iSpot nears its 10th birthday this April, another milestone was notched in its journey to modernize TV measurement. On the iconic NBC Studio 8H stage during the One22 event, iSpot became the first measurement company certified by NBCU for use as currency in the purchasing of national advertising campaigns. See the moment where it… Read More
With streaming viewership and ad spend snowballing, measuring reach, frequency, overlap and incrementality across linear and CTV is critical for marketers to get a true understanding of advertising performance. From there, marketers can optimize CTV campaigns to reach new audiences that are not accessible with linear buys. Frequency can be better managed, avoiding oversaturating households… Read More
On Tuesday, March 15th, iSpot.tv and Crown Media Family Networks announced a new TV advertising measurement agreement covering Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama in the United States. The deal gives Crown Media access to a suite of ad measurement capabilities across its network portfolio, including always-on ad verification and impressions covering… Read More
By Shane Leinster, VP Content Operations Are you looking to measure your TV ads compared to benchmarks and direct competitors? Need to track the performance of different ad creatives with only subtle variations? Want to test out alternative TV currencies? What you will need is a measurement solution built on a comprehensive and extremely precise… Read More
With the industry-wide shift to a multicurrency marketplace and more modern measurement well underway, it is time for OOH measurement to evolve as well. That is why iSpot has acquired Tunity – an innovative measurement and analytics company that measures consumer TV viewing and engagement habits in public locations – such as bars, restaurants and gyms – nationwide.
First-Ever Unified Cross Platform Measurement of America’s Biggest TV Event Reveals Average Minute Audience of 121 million Half Time Show Gives In Home Viewing a 12% Lift of 10.5 million People Super Bowl and Olympics Accounted for 69% of All TV Ad Impressions on February 13 Feb. 15, 2022 — Bellevue and New York City… Read More
Super Bowl ads have evoked many emotions – joy, sadness, empowerment, etc. – over the years. But sometimes, emotions about a specific ad are better captured by a single phrase: “WTF?” The declaration doesn’t necessarily connote an ad that scored poorly with audiences. At times, it can mean uncertainty, confusion or just a certain randomness… Read More
NBCU is officially breaking free from the TV measurement status quo with its 2022 Winter Olympics coverage. Ahead of the TV tentpole, NBCU announced iSpot as the network’s first preferred measurement partner to test alternative TV currencies during the Winter Olympic Games and Super Bowl LVI. Modernizing the way TV is valued after 70+ years… Read More
After watching Cheetos’ “Can’t Touch This” commercial during the 2020 Super Bowl, we feared we’d never see a funnier ad in the Big Game. Another clever combination of humor, defining product truth, great script, and perfect song just seemed so improbable. Until 2021, when the Frito-Lay brand struck again during the Big Game and came… Read More