Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About TurboTax Super Bowl 2017 Teaser TV Commercial, 'Humpty Fall'

Humpty Dumpty lies splattered on the ground beneath a large wall, and all the king's men rush to help put him back together again. As the police and paramedics transport the disfigured egg to a hospital, they discover that he fell while doing his taxes with TurboTax. Soon every news network, barfly and hair salon patron wants to know why Humpty was doing his taxes from a wall, a question that he irritably answers from his recovery room: "Because you can!" Watch for the next installment in TurboTax's Super Bowl series Feb. 5, 2017 on FOX.

iSpot Review — January 31, 2017

TurboTax is an official Super Bowl 2017 advertiser. They are set to air one 45-second commercial during the game titled "Humpty Fall." This will be the fourth time TurboTax will have a Super Bowl ad. Last year, TurboTax aired a commercial titled "Never a Sellout" featuring Anthony Hopkins, which ended up ranking #70 on the iSpot.tv Super Bowl Ad Performance Report with .03% digital share of voice, 1,121 social actions, 695 earned views and 57.8 million TV impressions.

Advertiser
Advertiser Profiles
Products
Tagline
“TurboTax Anytime, TurboTax Anywhere”
Songs - Add
Mood
Funny
Super Bowl Commercial
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Darren Richardson ... Humpty Dumpty, Jim Tavaré ... Kingsman with moustache, Catherine Kresge ... reporter, David Pires ... Man wearing glasses at the bar, Kunal Dudheker ... Male EMT, Melanie Mosley ... Nurse in background, Michael Reid MacKay ... man in the middle at bar, Nicole Pettis ... Female EMT
Production
Ivan Zachariáš ... Director
Agency
Wieden+Kennedy Portland (Agency), Smuggler (Production Company)

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