Humpty Dumpty lies splattered on the ground beneath a large wall, and all the king's men rush to help put him back together again. As the police and paramedics transport the disfigured egg to a hospital, they discover that he fell while doing his taxes with TurboTax. Soon every news network, barfly and hair salon patron wants to know why Humpty was doing his taxes from a wall, a question that he irritably answers from his recovery room: "Because you can!" Watch for the next installment in TurboTax's Super Bowl series Feb. 5, 2017 on FOX.
iSpot Review — January 31, 2017
TurboTax is an official Super Bowl 2017 advertiser. They are set to air one 45-second commercial during the game titled "Humpty Fall." This will be the fourth time TurboTax will have a Super Bowl ad. Last year, TurboTax aired a commercial titled "Never a Sellout" featuring Anthony Hopkins, which ended up ranking #70 on the iSpot.tv Super Bowl Ad Performance Report with .03% digital share of voice, 1,121 social actions, 695 earned views and 57.8 million TV impressions.