2025-26 Football Ad Intelligence

One home for football ad intelligence — the marquee matchups of the NFL and college seasons. Track spend, airings, brands, and reach across every big game.

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Est. Spend
145K
Ad Airings
1,797
Brands
Impressions
Creative

Top Football Ads by Impressions

View The Top 10 Football Ads
Liberty Mutual LiMu Emu & Doug: Streaker :30
Liberty Mutual
LiMu Emu & Doug: Streaker
Impressions
Est. Spend
595 Airings
678 Likeability ▲ 9% above norm
Funny Top Emotion
94% Brand Recognition ▲ 20 pts above norm
Aired in NFL / College
Modelo Full-Time Fans: Top-Ranked Recruits :30
Modelo
Full-Time Fans: Top-Ranked Recruits
Impressions
Est. Spend
791 Airings
569 Likeability ▼ 8% below norm
Thirsty Top Emotion
Aired in College
Coors Light You Want the Coldest One :15
Coors Light
You Want the Coldest One
Impressions
Est. Spend
478 Airings
607 Likeability ▼ 2% below norm
Thirsty Top Emotion
74% Brand Recognition
Aired in NFL / College
Bud Light Officegate :30
Bud Light
Officegate
Impressions
Est. Spend
254 Airings
682 Likeability ▲ 10% above norm
Thirsty Top Emotion
Aired in NFL / College
NFL Event Center

NFL Featured Games

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NFL Conference Championships
New England Patriots at Denver Broncos
Jan 25, 2026
Network(s) CBS • NFL Network
Est. Spend
Ad Airings 214
Total Impressions
NFL Divisional Playoffs
Los Angeles Rams at Chicago Bears
Jan 18, 2026
Network(s) NBC
Est. Spend
Ad Airings 149
Total Impressions
NFL Divisional Playoffs
Houston Texans at New England Patriots
Jan 18, 2026
Network(s) ABC • ESPN
Est. Spend
Ad Airings 248
Total Impressions
NFL Wild Card Playoffs
San Francisco 49ers at Philadelphia Eagles
Jan 11, 2026
Network(s) FOX
Est. Spend
Ad Airings 125
Total Impressions
The Big Game

Super Bowl LX

February 8, 2026 · The championship game with premium ad inventory, record reach, and the most-watched commercials of the season.

View Super Bowl LX Data Get the Final Report
LX
College Football Event Center

College Featured Games

View College Event Center
Indiana vs. Ohio State
Dec 6, 2025
Network(s) FOX
Est. Spend
Ad Airings 153
Total Impressions
Texas at Ohio State
Aug 30, 2025
Network(s) Fox Sports 1 • FOX
Est. Spend
Ad Airings 239
Total Impressions
Georgia vs. Alabama
Dec 6, 2025
Network(s) ABC
Est. Spend
Ad Airings 133
Total Impressions
Ohio State at Michigan
Nov 29, 2025
Network(s) FOX
Est. Spend
Ad Airings 140
Total Impressions
Resources

Reports & Insights

Advertising Week NYC
Event

Advertising Week NYC

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The Fast Lane to Media Efficiency
Playbook

The Fast Lane to Media Efficiency

Read More
The Definitive Guide to Outcome Measurement
Playbook

The Definitive Guide to Outcome Measurement

Read More
Past Seasons

Season Archive

2026-27 2025-26

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