2025-26 College Football Ad Intelligence

From Week 1 kickoffs to the CFP National Championship — complete ad measurement across every conference and bowl game.

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Ad Spend
99K
Ad Airings
1,611
Brands
Impressions
Creative

Top Ads by Impressions

View The Top 10 Ads
Modelo Full-Time Fans: Top-Ranked Recruits :30
Modelo
Full-Time Fans: Top-Ranked Recruits
Impressions
Est. Spend
791 Airings
569 Likeability ▼ 8% below norm
Thirsty Top Emotion
Coca-Cola Fan Work: Behind Enemy Lines :30
Coca-Cola
Fan Work: Behind Enemy Lines
Impressions
Est. Spend
680 Airings
612 Likeability ▼ 1% below norm
Thirsty Top Emotion
79% Brand Recognition ▲ 5 pts above norm
Cheez-It Pregame Speech :15
Cheez-It
Pregame Speech
Impressions
Est. Spend
459 Airings
DoorDash Too Much Winning Energy :15
DoorDash
Too Much Winning Energy
Impressions
Est. Spend
348 Airings
631 Likeability ▲ 2% above norm
Funny Top Emotion
83% Brand Recognition ▲ 10 pts above norm
Regular Season

Featured Games

View All Games
Indiana vs. Ohio State
Dec 6, 2025
Network(s) FOX
Est. Spend
Ad Airings 153
Total Impressions
Texas at Ohio State
Aug 30, 2025
Network(s) Fox Sports 1 • FOX
Est. Spend
Ad Airings 239
Total Impressions
Georgia vs. Alabama
Dec 6, 2025
Network(s) ABC
Est. Spend
Ad Airings 133
Total Impressions
Ohio State at Michigan
Nov 29, 2025
Network(s) FOX
Est. Spend
Ad Airings 140
Total Impressions
CFP Playoffs

CFP Playoff Bracket Highlights

View All Playoff Games
Bowl Games

Top Bowl Games by Impressions

View All Bowl Games
Cheez-It Citrus Bowl: Michigan vs. Texas
Dec 31, 2025
Network(s) ESPN2 • ABC
Est. Spend
Ad Airings 200
Total Impressions
Pop-Tarts Bowl: Georgia Tech vs. BYU
Dec 27, 2025
Network(s) ESPN2 • ABC
Est. Spend
Ad Airings 211
Total Impressions
Bad Boy Mowers Pinstripe Bowl: Penn State vs. Clemson
Dec 27, 2025
Network(s) ABC • ESPN2
Est. Spend
Ad Airings 190
Total Impressions
TaxSlayer Gator Bowl: Virginia vs. Missouri
Dec 27, 2025
Network(s) ABC
Est. Spend
Ad Airings 138
Total Impressions
ReliaQuest Bowl: Iowa vs. Vanderbilt
Dec 31, 2025
Network(s) ESPN
Est. Spend
Ad Airings 119
Total Impressions
Music City Bowl: Tennessee vs. Illinois
Dec 30, 2025
Network(s) ESPN
Est. Spend
Ad Airings 106
Total Impressions
Industries

Top Industries by Spend

View All Industries
Restaurants

Restaurants

Ad Spend
363 Total Ads
Electronics & Communication

Electronics & Communication

Ad Spend
315 Total Ads
Food & Beverage

Food & Beverage

Ad Spend
408 Total Ads
Insurance

Insurance

Ad Spend
171 Total Ads
Vehicles

Vehicles

Ad Spend
382 Total Ads
Business & Legal

Business & Legal

Ad Spend
437 Total Ads
Advertisers

Top Brands by Spend

View All Brands
Resources

Reports & Insights

The Fast Lane to Media Efficiency
Playbook

The Fast Lane to Media Efficiency

Read More
Advertising Week NYC
Event

Advertising Week NYC

Read More
The Definitive Guide to Outcome Measurement
Playbook

The Definitive Guide to Outcome Measurement

Read More

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