2026-27 Football Ad Intelligence

One home for football ad intelligence — the marquee matchups of the NFL and college seasons. Track spend, airings, brands, and reach across every big game.

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Est. Spend
41K
Ad Airings
1,211
Brands
Impressions
Creative

Top Football Ads by Impressions

View The Top 10 Football Ads
YouTube TV Who's Coming Over? :30
YouTube TV
Who's Coming Over?
Impressions
Est. Spend
363 Airings
617 Likeability ▼ 2% below norm
Funny Top Emotion
17% Brand Recognition ▼ 57 pts below norm
Aired in NFL / College
Wendy's The Full Pub Experience: It's Back! :30
Wendy's
The Full Pub Experience: It's Back!
Impressions
Est. Spend
291 Airings
709 Likeability ▲ 13% above norm
Yummy Top Emotion
Aired in NFL / College
Liberty Mutual LiMu Emu & Doug: Parachute :30
Liberty Mutual
LiMu Emu & Doug: Parachute
Impressions
Est. Spend
282 Airings
646 Likeability ▲ 3% above norm
Funny Top Emotion
89% Brand Recognition ▲ 15 pts above norm
Aired in NFL / College
Bud Light The Move :30
Bud Light
The Move
Impressions
Est. Spend
126 Airings
628 Likeability
Thirsty Top Emotion
87% Brand Recognition ▲ 13 pts above norm
Aired in NFL / College
NFL Event Center

NFL Featured Games

View NFL Event Center
NFL Sunday Night Football
Dallas Cowboys at New York Giants
Sep 13, 2026
Network(s) NBC • NFL Network
Est. Spend
Ad Airings 240
Total Impressions
NFL Sunday Night Football
New England Patriots at Seattle Seahawks
Sep 9, 2026
Network(s) NFL Network • NBC
Est. Spend
Ad Airings 211
Total Impressions
Regular Season
Denver Broncos at Kansas City Chiefs
Sep 14, 2026
Network(s) ABC • ESPN2 • ESPN
Est. Spend
Ad Airings 284
Total Impressions
NFL Monday Night Football
New York Giants at Los Angeles Rams
Sep 21, 2026
Network(s) ESPN • ESPN2 • ABC
Est. Spend
Ad Airings 315
Total Impressions
The Big Game

Super Bowl LX

February 8, 2026 · The championship game with premium ad inventory, record reach, and the most-watched commercials of the season.

View Super Bowl LX Data
LX
College Football Event Center

College Featured Games

View College Event Center
Ohio State at Texas
Sep 12, 2026
Network(s) ABC
Est. Spend
Ad Airings 144
Total Impressions
LSU at Ole Miss
Sep 19, 2026
Network(s) ABC
Est. Spend
Ad Airings 148
Total Impressions
Oklahoma at Michigan
Sep 12, 2026
Network(s) FOX
Est. Spend
Ad Airings 139
Total Impressions
Alabama at Kentucky
Sep 12, 2026
Network(s) ABC
Est. Spend
Ad Airings 144
Total Impressions
Resources

Reports & Insights

Advertising Week NYC
Event

Advertising Week NYC

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The Fast Lane to Media Efficiency
Playbook

The Fast Lane to Media Efficiency

Read More
The Definitive Guide to Outcome Measurement
Playbook

The Definitive Guide to Outcome Measurement

Read More
Past Seasons

Season Archive

2026-27 2025-26

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