2025-26 Top 10 Football Ads

The top football ads across the 2025-26 NFL and college football seasons, ranked by the metric of your choice. Ads that ran in both are combined.

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Creative

Top 10 Football Ads by Impressions

1 Liberty Mutual LiMu Emu & Doug: Streaker :30
Liberty Mutual
LiMu Emu & Doug: Streaker
Impressions
Est. Spend
595 Airings
678 Likeability ▲ 9% above norm
Funny Top Emotion
94% Brand Recognition ▲ 20 pts above norm
Aired in NFL / College
2 Modelo Full-Time Fans: Top-Ranked Recruits :30
Modelo
Full-Time Fans: Top-Ranked Recruits
Impressions
Est. Spend
791 Airings
569 Likeability ▼ 8% below norm
Thirsty Top Emotion
Aired in College
3 Coors Light You Want the Coldest One :15
Coors Light
You Want the Coldest One
Impressions
Est. Spend
478 Airings
607 Likeability ▼ 2% below norm
Thirsty Top Emotion
74% Brand Recognition
Aired in NFL / College
4 Bud Light Officegate :30
Bud Light
Officegate
Impressions
Est. Spend
254 Airings
682 Likeability ▲ 10% above norm
Thirsty Top Emotion
Aired in NFL / College
5 Allstate Check First: Bark :30
Allstate
Check First: Bark
Impressions
Est. Spend
550 Airings
572 Likeability ▼ 8% below norm
Idzldfyna Top Emotion
Aired in NFL / College
6 Coca-Cola Fan Work: Behind Enemy Lines :30
Coca-Cola
Fan Work: Behind Enemy Lines
Impressions
Est. Spend
680 Airings
612 Likeability ▼ 1% below norm
Thirsty Top Emotion
79% Brand Recognition ▲ 5 pts above norm
Aired in College
7 Wingstop It's Here :15
Wingstop
It's Here
Impressions
Est. Spend
298 Airings
689 Likeability ▲ 11% above norm
Yummy Top Emotion
87% Brand Recognition ▲ 13 pts above norm
Aired in NFL / College
8 Allstate Knowers: Bevo :30
Allstate
Knowers: Bevo
Impressions
Est. Spend
485 Airings
636 Likeability ▲ 2% above norm
Funny Top Emotion
92% Brand Recognition ▲ 18 pts above norm
Aired in NFL / College
9 Capital One (Credit Card) Globe Hopping 3.0 :30
Capital One (Credit Card)
Globe Hopping 3.0
Impressions
Est. Spend
473 Airings
674 Likeability ▲ 8% above norm
Hkemvdymc Top Emotion
Aired in NFL / College
10 Pepsi Tailgate Crashers :30
Pepsi
Tailgate Crashers
Impressions
Est. Spend
336 Airings
663 Likeability ▲ 7% above norm
Nostalgic Top Emotion
87% Brand Recognition ▲ 13 pts above norm
Aired in NFL / College