The Top 10 Super Bowl 2018 Ads by Digital Share of Voice

Missed the commercials of the Big Game? We’ve got you covered! Here are the top 10 Super Bowl Ads by Digital Share of Voice.

Game Day Totals

TV Ad Impressions: 6,191,742,839
Earned Online Views: 50,951,345
Social Impressions: 805,725,403
Advertisers: 55
Spots: 83
Show Promos: 19

Top Ads by Digital Share of Voice (Excluding Movie Trailers & Show Promos)

1) Doritos & Mountain Dew: Battle

Aired: 1st quarter, 07:08 PM EST, 60s

Key Stats
Digital Share of Voice: 17.26%
TV Ad Impressions: 72,634,205
Earned Online Views: 1,143,039
Social Impressions: 78,315,883

2) Amazon Echo: Alexa Loses Her Voice

Aired: 4th quarter, 09:36 PM EST, 90s

Key Stats
Digital Share of Voice: 12.49%
TV Ad Impressions: 81,225,165
Earned Online Views: 8,045,717
Social Impressions: 4,527,919

3) NFL: Touchdown Celebrations

Aired: 3rd quarter, 09:21 PM EST, 60s

Key Stats
Digital Share of Voice: 11.28%
TV Ad Impressions: 69,280,322
Earned Online Views: 464,842
Social Impressions: 20,522,569

4) Pepsi: This Is the Pepsi

Aired: Half-Time, 08:19 PM EST, 30s

Key Stats
Digital Share of Voice: 8.09%
TV Ad Impressions: 64,827,355
Earned Online Views: 3,932,985
Social Impressions: 5,639,978

5) Tide: It’s a Tide Ad

Aired: 1st quarter, 07:09 PM EST, 45s

Key Stats
Digital Share of Voice: 5.45%
TV Ad Impressions: 67,198,290
Earned Online Views: 763,721
Social Impressions: 26,747,404

6) Kia: Fueled by Youth

Aired: 3rd quarter, 09:02 PM EST, 60s

Key Stats
Digital Share of Voice: 3.60%
TV Ad Impressions: 78,867,388
Earned Online Views: 1,151,751
Social Impressions: 6,490,320

7) Ram Trucks: Built to Serve

Aired: 2nd quarter, 07:45 PM EST, 60s

Key Stats
Digital Share of Voice: 3.54%
TV Ad Impressions: 61,661,479
Earned Online Views: 840,277
Social Impressions: 87,502,636

8) Budweiser: Stand by You

Aired: 3rd quarter, 08:47 PM EST, 60s

Key Stats
Digital Share of Voice: 3.43%
TV Ad Impressions: 82,013,383
Earned Online Views: 2,022,795
Social Impressions: 1,741,585

9) T-Mobile: Little Ones

Aired: 3rd quarter, 09:12 PM EST, 60s

Key Stats
Digital Share of Voice: 3.38%
TV Ad Impressions: 70,339,384
Earned Online Views: 2,024,576
Social Impressions: 2,737,659

10) Tourism Australia: Dundee: This Isn’t a Movie

Aired: 2nd quarter, 07:53 PM EST, 60s

Key Stats
Digital Share of Voice: 2.23%

TV Ad Impressions: 64,426,915
Earned Online Views: 276,007
Social Impressions: 38,529,168

To see all the ads of Super Bowl 2018, visit our Super Bowl Ad Center.