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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
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TV Impressions
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Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
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Industry Share of Voice - past 2 weeks
Spend
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About Amazon Echo Super Bowl 2018 TV Commercial, 'Alexa Loses Her Voice' Feat. Cardi B

What would happen if Amazon's personal assistant, Alexa, lost her voice and was replaced by celebrities? In this Super Bowl LII commercial, people ask routine questions and get colorful answers. When a man asks for a grilled cheese sandwich recipe, he gets a tongue lashing from celebrity chef Gordon Ramsay in place of Alexa's typical cheeriness and helpful demeanor. Later, a dinner party gets awkward when Rebel Wilson responds to the request of setting the mood with some sultry language. The cherry on top is when a woman asks Alexa to call Brandon but instead gets Anthony Hopkins, who knows so much about the couple it's a little unnerving. Maybe this star-studded cast should stick to its strengths and leave the assisting to Alexa.

Advertiser
Advertiser Profiles
Mood
Funny
Events & Venues
Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
Actors - Add
Anthony Hopkins ... Actor/Actress, Cardi B ... Musician, Gordon Ramsay ... TV Personality, Jeff Bezos ... Public Figure, Rebel Wilson ... Actor/Actress, Brian T. Finney ... "Country music" requester, David Bloom ... Teen talking to Alexa, Monica Padman ... Amazon employee with dark brown hair, Stephanie Allynne ... Amazon employee
Animals
Agency
Lucky Generals (Agency)
Screenshots

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