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Amazon Echo Super Bowl 2018 TV Spot, 'Alexa Loses Her Voice' Feat. Cardi B

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What would happen if Amazon's personal assistant, Alexa, lost her voice and was replaced by celebrities? In this Super Bowl LII commercial, people ask routine questions and get colorful answers. When a man asks for a grilled cheese sandwich recipe, he gets a tongue lashing from celebrity chef Gordon Ramsay in place of Alexa's typical cheeriness and helpful demeanor. Later, a dinner party gets awkward when Rebel Wilson responds to the request of setting the mood with some sultry language. The cherry on top is when a woman asks Alexa to call Brandon but instead gets Anthony Hopkins, who knows so much about the couple it's a little unnerving. Maybe this star-studded cast should stick to its strengths and leave the assisting to Alexa.

February 04, 2018
Amazon Echo
Advertiser Profiles
Amazon Echo, Amazon Echo Dot
Songs - Add
Bodak Yellow - Cardi B, Nobody - Keith Sweat Featuring Athena Cage
Events & Venues
2018 Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
Actors - Add
Anthony Hopkins ... Actor/Actress, Cardi B ... Musician, Gordon Ramsay ... TV Personality, Jeff Bezos ... Public Figure, Rebel Wilson ... Actor/Actress, Brian T. Finney ... "Country music" requester, David Bloom ... Teen talking to Alexa, Monica Padman ... Amazon employee with dark brown hair, Stephanie Allynne ... Amazon employee
Lucky Generals ... Agency

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