Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Tourism Australia Super Bowl 2018 TV Commercial, 'Dundee: This Isn't a Movie'

In this Super Bowl LII spoof movie trailer, Crocodile Dundee's American son, Brian Dundee, returns to his father's homeland to ... attempt to carry on his legacy? Danny McBride plays this unlikely hero who gives himself a (not so) clean shave with his "machete" (actually a Bowie knife). He begins to catch on as his guide (Chris Hemsworth) begins discussing the pristine beaches and unforgettable wineries of Australia, declaring, "This isn't a movie," and Hemsworth confirms his suspicion. But, he tries to lighten the blow by telling him that he is the best Crocodile Dundee -- much to the dismay of the original Dundee (Paul Hogan).

Advertiser Profiles
Tagline
“There's Nothing Like Australia”
Songs - Add
Mood
Funny
Scene Location
Australia
Actors - Add
Chris Hemsworth ... Actor/Actress, Danny McBride ... Actor/Actress, Paul Hogan ... Actor/Actress

More Tourism Australia Commercials


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