As a young man relaxes in his first apartment, he gets a video call from his mom on his tablet. When she questions him about his eating habits, he scrambles for a way to show her he's got it under control. He reaches for Barilla Ready Pasta Rotini and manages to quickly make a tomato and pasta dish that puts her mind at ease. She says she can almost smell it through the screen. Barilla calls its Ready Pasta products "60 seconds to wonderful."

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Advertiser Profiles
Tagline
“60 Seconds to Wonderful”
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Active
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Tom Ciappa ... Voice Over)
Agency
Young & Rubicam Group (Agency)

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