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Heinz BBQ Sauce TV Commercial, 'Pitmasters, Not Spokespeople'

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An outtake reel depicts the flubs of pitmasters Robert Sierra from Texas, Mike and Joe Pearce from Kansas City, Sam Jones from North Carolina and Dan Brown from Memphis as they attempt to talk about Heinz's regional BBQ sauces. Because they are real pitmasters, rather than official spokespeople, the men are constantly making mistakes, such as walking offscreen, getting tongue twisted, forgetting their lines and even failing to catch bottles thrown to them. "Pitmasters don't make great spokespeople," a narrator says. "They make great tasting BBQ sauce."

Advertiser
Heinz Ketchup
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
Heinz Ketchup BBQ Sauce Kansas City Sweet & Smoky, Heinz Ketchup BBQ Sauce Memphis Sweet & Spicy, Heinz Ketchup BBQ Sauce Texas Bold & Spicy, Heinz Ketchup BBQ Sauce Carolina Vinegar Style Tangy, Heinz Ketchup BBQ Sauce Classic Sweet & Thick
Tagline
“Made With the Masters”
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Agency
Brunner Digital ... Agency, Cramer-Krasselt ... Creative Agency, Starcom ... Media Agency
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