Heinz BBQ Sauce TV Spot, 'Pitmasters, Not Spokespeople'

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An outtake reel depicts the flubs of pitmasters Robert Sierra from Texas, Mike and Joe Pearce from Kansas City, Sam Jones from North Carolina and Dan Brown from Memphis as they attempt to talk about Heinz's regional BBQ sauces. Because they are real pitmasters, rather than official spokespeople, the men are constantly making mistakes, such as walking offscreen, getting tongue twisted, forgetting their lines and even failing to catch bottles thrown to them. "Pitmasters don't make great spokespeople," a narrator says. "They make great tasting BBQ sauce."

Published
April 18, 2016
Advertiser
Heinz Ketchup
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
Heinz Ketchup Kansas City Sweet & Smoky BBQ Sauce, Heinz Ketchup Memphis Sweet & Spicy BBQ Sauce, Heinz Ketchup Texas Bold & Spicy BBQ Sauce, Heinz Ketchup Carolina Vinegar Style Tangy BBQ Sauce, Heinz Ketchup Classic Sweet & Thick BBQ Sauce
Tagline
“Made With the Masters”
Songs
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Mood
Active
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None have been identified for this spot.
Agency
Brunner Digital ... Agency, Cramer-Krasselt ... Creative Agency, Starcom ... Media Agency

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