Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Ally Bank Big Save TV Commercial, 'Supporting Family'

College student Shadman shares the real story of his immigrant parents. Although both were well educated in their home country of Bangladesh, after relocating to America, they must now work much lower-paying jobs. While other brands spend big money on Super Bowl ads this year, Ally Bank promises to help people like Shadman do something bigger with their money using the Ally Big Save, an interactive mobile game.

Advertiser
Advertiser Profiles
Tagline
“Do It Right”
Songs - Add
Mood
Emotional
Events & Venues
Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
Actors - Add
None have been identified for this spot
Characters
Agency
MediaCom (Media Agency)

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