Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Ally Bank The Big Save TV Commercial, 'Owning a Home'

Pam is an Ally Bank customer who has always dreamed of owning a home. Since she grew up in an impoverished area, she did not have that option. But after moving to a new city, she was able to start saving and is almost able to touch home ownership. She explores different homes, marveling at the dream that is almost her reality. Ally Bank says that while other companies are spending money during the professional football championship game this year, it will be helping its customers do something bigger with their money using the Big Save mobile app during the game.

Advertiser
Advertiser Profiles
Songs - Add
Mood
Emotional
Events & Venues
Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
Actors - Add
None have been identified for this spot
Agency
Anomaly (Creative Agency), R/GA (Digital Agency), MediaCom (Media Agency)

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