Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Macy's TV Commercial, 'Lighthouse'

When a boy gets a baseball lamp for Christmas, he seizes the opportunity to connect with the lighthouse keeper's daughter using Morse code. He blinks the light on and off to ask the girl and her father over for Christmas dinner. The two families meet to celebrate togetherness and to find good cheer after suffering loss. Macy's believes that the perfect gift can bring people together.

Advertiser
Advertiser Profiles
Mood
Emotional
Events & Venues
2017 Holidays Dec 12, 2017 - Jan 1, 2018
Actors - Add
None have been identified for this spot
Production
Emma Wilcockson ... Producer, Germaine McMicking ... Director of Photography, Jeff MacDougall ... Producer, Steve Ayson ... Director
Agency
BBDO New York (Creative Agency), MJZ (Production Company)

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